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RANDOM FEATURED SPOTLIGHTS

 

FEATURED ARTICLES

AMERICAN BOOKSELLER: Vroman's Bookstore

by Tim Sunderland

Allison Hill’s most memorable moments as CEO of Vroman’s Bookstore in Pasadena, CA, include the many authors who have done reading’s and book signings at the establishment, which opened its doors more than 120 years ago. Her favorite, however, is when Bill Clinton made an appearance after the publication of one of his books. “He…

TOPSHELF MARKETING: Let's Talk Shelf-Talkers

by Becky Katsikas (lifetime)

Put yourself in your customer’s shoes. What makes you want to buy something? Did you decide to watch a movie because you liked the title? Or buy a car because the color enticed you? Most likely, not. Customers make purchases based on research, need, and recommendations. Sometimes if I can’t choose between two items, I’ll…

THE INSIDE SCOOP: Covers That Sell

Whether setting up a display to entice readers or creating a cover from scratch, there are a few things booksellers should know about book covers. We are all aware that readers judge books by their covers, but that doesn’t mean just any ole book cover will sell. When I created my covers for my first…

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